myAutoloan.com, a direct-to-customer, Internet-based auto financing marketplace, has announced the launch of their significantly enhanced Preferred Placement® technology that uses electronic application evaluation and analysis to process matching borrowers with national lending institutions.

(PRWEB) January 12, 2006 -- myAutoloan.com, a direct-to-customer, Internet-based auto financing marketplace, has launched their latest enhancement of Preferred Placement® technology that uses electronic application evaluation and analysis to process matching borrowers with national lending institutions. With Preferred Placement® technology, borrowers can find the right financing for purchasing, refinancing, or leasing cars.

The latest version of Preferred Placement® technology not only adds to the degree of consumer targeting for each participating lender on the platform, but it also improves the electronic verification and validation of critical customer information. The information given to lenders is more accurate and allows lenders to spend more time on quality customers.

"Our Preferred Placement® technology continues to be the key to our success," said Dale L. Peterson, President of myAutoloan.com. "The new version continues to ensure that we match the right lenders with the right buyers. The Preferred Placement® technology enhancements dramatically compliment a lender’s ability to target vertically within the entire credit spectrum, as well as target horizontally across multiple loan products."

Preferred Placement® technology, with its automated credit application processing and consumer targeting ability, is applicable across a variety of lending segments including mortgages, home equity, motorcycle and marine lending.

myAutoloan.com has made its Preferred Placement® technology available to the entire direct lending industry with "Powered by" financing and technology licensing agreements.

Call 866-625-2668 to inquire about "Powered by" and platform licensing opportunities, or visit www.myAutoloan.com and:
*Learn more about Preferred Placement® technology
*Learn about myAutoloan.com’s Preferred Dealer Program
*Get more information on how Preferred Placement® technology can add value to the financing process

About myAutoloan.com
myAutoloan.com is a direct-to-customer, Internet-based auto financing marketplace utilizing Preferred Placement® technology and processes. Preferred Placement® technology helps consumers obtain auto loan financing with real lenders providing real loans in real time and matches approved and qualified customers with participating qualified franchised auto dealers through their Preferred DealerSM program. myAutoloan.com is quickly becoming a recognized leader of the online auto-buying life cycle process by providing innovative technology-driven solutions through "Powered by" and licensing opportunities. The company is headquartered in Irving, Texas.

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